Decision fatigue is real, and if you’ve ever spent way too long debating everything from pricing your offers to what’s for dinner, you’re not alone.

In a recent episode of The Simple Business Show™, Steph Blake sat down with business coach Kathy Stowell to break down exactly how to make decisions faster and with more confidence—so you can stop overthinking and start moving forward.

Why Decisiveness is a Game-Changer

One of the biggest reasons entrepreneurs get stuck? Indecision. Whether it’s fear of making the wrong choice or wanting to keep all the options open, hesitation keeps businesses from growing.

Kathy shares how a simple (and slightly brutal) comment from her mom made her realize she needed to choose decisiveness.

From that moment on, she committed to making faster, more confident decisions—and now, she helps other entrepreneurs do the same.

How to Make Better Decisions (Without the Overthinking Spiral)

If you find yourself stuck in analysis paralysis, Kathy recommends these simple strategies:

✅ Use the BHG Method (Brain, Heart, Gut):

1. Brain: Write out the logical pros and cons.

2. Heart: Check if the decision aligns with your values and long-term vision.

3. Gut: Tune into your instincts—because your intuition is smarter than you think.

✅ Set a Decision Deadline:

Give yourself a timer or deadline so you’re forced to decide. The more time you give yourself, the more likely you’ll overthink.

✅ Know Your Human Design Decision-Making Authority:

Understanding how you’re wired to make decisions can help you lean into what works best for you instead of forcing a method that doesn’t.

What If Both Options Are Good?

For experienced entrepreneurs facing too many solid options, Kathy suggests a simple trick: flip a coin. It’s not about leaving your business up to chance—it’s about noticing your gut reaction to the outcome.

If you’re relieved or excited about what the coin lands on, you have your answer. If not, well… you also have your answer.

Celebrate Your Choices

Making decisions is a skill, and like any skill, the more you practice, the better you get. So, when you do make a decision — big or small — celebrate it. Reinforce the habit of decisive action, and watch how it transforms your business.

Connect with Kathy Stowell

• Website

• Facebook

• Instagram

Resources Mentioned

• Simple Business School™

• Simple Business Suite™

• The Ultimate Find Your Mom Coaching Niche Guide: Kathy's proven process to pick the perfect coaching niche for you so you can stand out as a mom coach.