Hey, I'm Steph Blake 👋
👉 Go from working 80+ hours/week to <20 hours per week with 1 team member
👉 Make 6+ figures in one year without ads
👉 Retire my husband from his 9-5 job at 30 years old
👉 Run a simple & successful business as a "multi-passionate" entrepreneur with ADHD
👉 Go from working 80+ hours/week to <20 hours per week with 1 team member
👉 Make 6+ figures in one year without ads
👉 Retire my husband from his 9-5 job at 30 years old
👉 Run a simple & successful business as a "multi-passionate" entrepreneur with ADHD
You'll walk away with the clarity and confidence to take your next steps—faster than you ever thought possible.
Get unlimited access to everything you need to run your online business in ONE place and save hundreds (or thousands) of dollars every month!
Every week you'll hear stories & strategies from my guests & I to help you simplify your business.
Every week you'll hear stories & strategies from my guests & I to help you simplify your business.
It's really easy to fall into the trap of overworking & not getting the results you want.
I worked the 80+ hour weeks for years to reach the elusive "6-figures per year" goal.
But when I found out I was pregnant with my first son in 2018, I realized that I needed to figure out a way to leave my 9-5 job and go full-time in my business.
So I created a SIMPLE solution that my ADHD brain could understand & implement...quickly!
For the past 5+ years, I have taught this method to thousands of people, retired my husband in early 2022 from his 9-5 job & consistently work <15 hours/week while making 6+ figures.
....with some fun surprises mixed in 😉
....with some fun surprises mixed in 😉
"
How do you thank someone who stopped you from giving up on your business and helped you discover your true purpose?
For years, I was held back by a missing link that I couldn’t identify—until I worked with Steph Blake.
She helped me find it in a Mastermind where we shared our businesses, fears, and mindsets in a safe, supportive space.
Despite never having met Steph before, the experience was transformative. I’ve worked with countless coaches and invested significant time and money without seeing results, but none understood my mission and passion like Steph.
She grasped my "why" almost better than I did.
What makes Steph unique is how much she truly cares. She listens deeply and finds the simplest, most effective strategies to help you start or scale your business.
Thanks to Steph, I now believe I can build the business I’ve always envisioned. The outcome exceeded my expectations.
Favorite Blog Posts
"For me, a goal really is about just a target, someplace that we're heading, and we're using it to ask the question, does this align?" - Gwen Bortner
In the latest episode of the Simple Business Show, we had the pleasure of hosting Gwen Bortner, the founder of Everyday Effectiveness, who shared invaluable insights on transforming the way we approach goal setting in business. If you're an entrepreneur seeking clarity and fulfillment, this conversation offers a fresh perspective on aligning your business practices with your true desires.
Defining Your Personal Success
One of the key takeaways from our discussion was the importance of defining success on your own terms. Often, societal expectations, cultural norms, or familial pressures can cloud our understanding of what true success looks like for us. Gwen emphasized that this question, though challenging, is crucial for entrepreneurs at any stage of their journey. She highlighted that success is not static and will evolve as life circumstances change, such as becoming a parent or transitioning through different life stages.
Understanding what success truly means personally is the first step toward setting goals that are not only achievable but also fulfilling. This involves embracing your unique desires and being okay with the fact that your version of success might look different from others.
The Importance of Enjoying the Journey
Another central theme was the importance of focusing on the journey rather than fixating solely on the destination. Entrepreneurs often set high-reaching goals, but without enjoying the path to achieving them, they risk burnout and dissatisfaction. Gwen shared her insights on how entrepreneurs frequently move goalposts just as they're about to be reached, creating a cycle of feeling perpetually unfulfilled.
By enjoying the journey and taking intentional steps toward your goals, you ensure that every milestone, big or small, contributes positively to your overall well-being and business growth.
Integrating Data into Goal Setting
Gwen also highlighted the role of data in refining our approach to goal setting. Rather than viewing data as a daunting or negative aspect of business, entrepreneurs should see it as a neutral tool to gain insights. By reviewing past performance, you can make informed adjustments and set more precise goals that are aligned with your business's unique cycle and trends.
This approach also involves revisiting your goals regularly, especially with a quarterly focus, to ensure they are still relevant and achievable in light of any new developments within your business or the market.
Adapting Goal Setting for Teams vs. Solopreneurs
For those managing teams, the process of goal setting includes a layer of complexity that involves aligning team members with the broader company vision. Gwen advises starting with your definition of success and then translating it into clear, attainable goals for your team. Effective communication and regular check-ins ensure that everyone remains aligned and engaged.
For solopreneurs, staying flexible and adjusting goals as needed is crucial. With no team to consult, the ability to pivot quickly while maintaining focus on personal success metrics can drive sustainable business growth.
As Gwen Bortner discussed, rethinking goal setting is about more than achieving a specific number or milestone—it's about aligning your business operations with your authentic self and values. By focusing on the journey, using past data effectively, and ensuring your goals and operations are in harmony, you'll be better positioned to build a business that doesn't just succeed on paper but also enriches your life.
For more insights and practical strategies, I highly recommend listening to the full episode of the Simple Business Show. And if you’re eager for more, Gwen’s podcast "The Business You Really Want" dives deeper into creating a business that genuinely reflects your goals and lifestyle.
CONNECT WITH GWEN BORTNER
Listen to the Episode
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Resources Mentioned In This Episode
🖥 Simple Business Suite™
All-in-one business management and marketing tool created by host Steph Blake to simplify your backend systems.
🎓 Simple Business School™
All-inclusive membership from Steph Blake that helps you run a simple, streamlined and profitable online business in less than 20 hours per week.
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