How to Add a Live Event Listing to Your Website That Updates Automatically

If you run events, workshops, webinars, challenges, masterclasses, live Q&As, retreats, coaching calls, you know the frustration of keeping your website up to date.

Something changes. A date shifts. A new event gets added. A past event needs to come down.

And every single time, you have to log into your website, find the right page, make the edit, and republish.

For event-based businesses, this isn't a once-in-a-while task. It's constant. And if you miss an update, your website starts showing people the wrong dates, outdated events, or, worst of all, events that already happened.

There's a smarter way to handle this.

Why Your Event Page Needs to Be Dynamic

A static event page, one where you've manually typed out your upcoming events, is a liability for any active event host - here's why.

Stale events destroy trust
If a visitor sees an event that already passed listed as "upcoming," they immediately wonder: is anything on this site accurate? A single outdated event can undermine confidence in your whole business.

Manual updates don't scale
When you're running one event per quarter, manual updates are manageable. When you're running weekly sessions, monthly workshops, and occasional special events, manual updates become a part-time job.

You're already tracking events somewhere
Most event-based businesses already manage their schedule in a spreadsheet, Airtable base, or Google Sheet. You're doing double the work by also maintaining a version of that schedule on your website. A live event listing eliminates the duplicate work entirely and keeps a single source of truth.

How to Build a Live Event Listing That Updates Automatically

Using BlockBuilder™, you can connect your event spreadsheet directly to your website and display a live, always-current event listing. Here's how to set it up.

Step 1: Set Up Your Event Spreadsheet

In Airtable or Google Sheets, create a table with these columns:

• Event Name, the title of the event

• Date, the date (and optionally time) of the event

• Description, a short description or what attendees can expect

• Registration Link, the URL to sign up or join

• Status, "Upcoming", "Past", or "Cancelled" so you can control visibility

• Featured, a checkbox if you want to highlight certain events

Add your upcoming events here. This spreadsheet becomes your single source of truth for your entire event schedule.

The beauty of managing your events in a spreadsheet is that it's already a tool you know how to use, and BlockBuilder™ connects directly to it without any complicated setup.

Step 2: Connect to BlockBuilder™ and Build Your Event Block

Link your spreadsheet to BlockBuilder™ and choose the Card block type. Map your fields, set a filter to show only "Upcoming" events, and sort by date so the soonest event appears first. Style the block to match your brand, colors, fonts, card layout.

BlockBuilder™ supports filtering by date, so you can automatically hide past events without ever touching your website. Once the event date passes, it drops off the listing on its own.

You control the display logic entirely within BlockBuilder™, so your website always shows exactly what you want it to show, exactly when you want it shown.

Step 3: Embed It on Your Website

Copy the embed snippet and paste it into your event page, homepage, sidebar, wherever you want your schedule to appear. From that point on, your spreadsheet runs the show.

Add a new event to your spreadsheet, it appears on your website. Update a date, it updates live. Mark an event as past or cancelled, it disappears.

Just embed is a single line of code, so it takes seconds to add and even seconds to remove if you ever need to.

Where to Display Your Event Listing

A live event block is versatile, you can embed it in multiple places at once and it always pulls from the same spreadsheet:

A dedicated Events page
The obvious home for your full event schedule. Easy to link to from your navigation, emails, and social bios. This is often the first place prospective attendees look to find upcoming opportunities.

Your homepage
A "What's Coming Up" section near the bottom of your homepage keeps your site feeling active and gives new visitors an immediate reason to engage. Nothing says "this business is active" quite like a calendar of upcoming events that's always current.

Your sales or services page
If you sell access to live events, an embedded event listing right on your sales page shows visitors exactly what they'd be joining. This reduces friction and closes the gap between awareness and registration.

Your email newsletters
BlockBuilder™ works inside email builders too. Drop your event listing block into a regular newsletter and it pulls your block events. One email template, always showing current events without any manual updates.

Your community or membership site
Members always see what's coming next, automatically. This keeps engagement high and makes members feel like they're part of an active, thriving community.

Pro Tips for Managing Events with a Live Listing

Always include a registration link
Your event listing should make it easy for visitors to take action. Every event row should include a direct link to register, book, or join.

Use a Status field to control visibility
Rather than deleting past events from your spreadsheet (which you may want to keep for records), use a Status field and filter your block to show only "Upcoming" events. Past events stay in your spreadsheet but disappear from your website automatically.

Add a "Next Event" highlight
If you always want to feature your most immediate upcoming event prominently, create a separate filtered block that shows just one event, the next one on your calendar, and embed it at the top of your page or in your site header.

Keep descriptions scannable
Visitors browsing your event listing are looking for something relevant to them. A one-to-two sentence description that names the topic, audience, and format is usually enough to help them decide whether to click.

Include timezone information
If your audience is distributed, make sure your dates include the timezone so there's no confusion. A simple "11am ET / 8am PT" in the description goes a long way.

Which Website Platforms Does This Work With?

BlockBuilder™ works on any website or email builder that accepts HTML. This includes HighLevel, WordPress, Squarespace, Wix, Kajabi, Webflow, Leadpages, Systeme.io, Shopify, Simple Business Suite™ and Weebly.

BlockBuilder™ is equally effective for website-based event listings and for embedding live events inside email builders like Simple Business Suite™ campaigns and standard newsletter platforms.

Whether you're displaying events on your website, landing page, or inside an automated email sequence, the same embed snippet pulls your live data.

Your event listing will stay current no matter where it's embedded or what platform powers your website. The flexibility to use the same block across multiple platforms and channels is what makes BlockBuilder™ so powerful for event-based businesses.

You're not locked into one platform or one way of displaying your events, you can experiment and expand as your needs grow.

Frequently Asked Questions

How do I add an event listing to my website that updates automatically?

Connect your event spreadsheet (Airtable or Google Sheets) to BlockBuilder™, build a card block, and embed it on your site with one line of code. Any time you add, edit, or remove events from your spreadsheet, your website listing updates automatically.

Can I automatically hide past events?

Yes. Use a Status or Date filter in BlockBuilder™ to show only upcoming events. You can filter by date so events automatically drop off the listing once their date has passed, without any manual intervention.

Does this work with any website platform?

Yes. BlockBuilder™ works on any website or email builder that accepts HTML, including HighLevel, WordPress, Squarespace, Wix, Shopify, Leadpages, Systeme.io, and more.

Can I embed the same event listing in my email newsletters?

Absolutely. BlockBuilder™ is designed to work in both website and email contexts. Embed your event listing in a broadcast email or welcome sequence and it pulls your latest upcoming events.

Do I need to know how to code?

No. BlockBuilder™ is completely no-code. You connect your spreadsheet, build your block, and paste one embed snippet. That's it.

Can I customize how the events look?

Yes. BlockBuilder™ gives you full control over colors, fonts, card layouts, spacing, and more. You can match your brand exactly or experiment with different designs until you find what works best for your audience.

Build your live event listing block today → myblockbuilder.com