The AI Marketing Director — Skills Setup Kit

The AI Marketing Director

Stop figuring out your marketing plan from scratch every Monday. Claude reviews your pipeline, sets your priority, and drafts every email you need — before you've had to think about it.

Get the AI Marketing Director →

AI Marketing Director

Run my Monday briefing.

Monday Briefing

01 · Pipeline Status

3 active offers. Course launch 18 days out — warmup flagged as urgent.

02 · This Week's Priority

Start the launch warmup today. 18 days is your last window for a full warmup sequence.

04 · Email Plan

Mon — Launch warmup #1

Wed — Group program close

Fri — Launch warmup #2

+ full email drafts & 4 more sections

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Instant Download · One-Time Payment · Set Up In Minutes

Start Every Week with a
Strategic Marketing Plan.

You know your marketing matters. You just never have time to think about it clearly before the week gets away from you. So you react — to whatever feels urgent, to whatever you remember to post — instead of running your marketing with intention.

Without It

✗

Figure out what to focus on every single Monday from scratch

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Write emails one at a time with no connection to what's happening in the business

✗

Start a launch with 3 days of runway because prep got pushed until it was urgent

✗

Promote the same offer every week until the list goes quiet

✗

Finish a launch with no idea what worked or what to do differently next time

With AI Marketing Director

✓

Your priority, email plan, and content angles are waiting when you open your laptop

✓

Every email for the week is drafted — tied to your pipeline, your offers, and your voice

✓

Launches flagged 3-4 weeks out with a warmup plan already in motion

✓

Offer rotation tracked automatically — Claude flags fatigue before it costs you sales

✓

Post-campaign review with specific observations, improvements, and immediate next steps

What Your Monday Morning Looks Like

This is a condensed version of the 8-section briefing Claude produces — before you've had to think about your week.

Cowork — AI Marketing Director

Run my Monday morning marketing briefing.

AI Marketing Director · Monday Briefing

01 · Pipeline Status

3 active offers. Your course launch is 18 days out — warmup should have started last week; flagging this as urgent. Evergreen funnel is converting at above baseline. Group program has 2 spots remaining — recommend featuring this week.

02 · One Priority

Start the course launch warmup sequence today. With 18 days to open cart, this week is your last window for a full 3-email warmup. Delaying further compresses the launch window and reduces conversion.

03 · Capacity Check

High-output week. Launch prep + group program close running simultaneously. Recommend: launch warmup takes 70% of marketing focus. Group program gets one email mid-week. Everything else pauses.

04 · Email Plan

3 emails this week. Full drafts below.

Mon — Launch warmup #1: the origin story behind the course

Wed — Group program close: 2 spots, deadline Friday

Fri — Launch warmup #2: the problem this course actually solves

Continues with: Content Angles · Social Alignment · 30-Day Forward Look · Full Email Drafts

+ 4 more sections

Example output. Your briefing reflects your actual pipeline, offers, and calendar.

What's Included

The Skill File

The AI Marketing Director Skill

Load into Cowork with one line and Claude becomes your Marketing Director for the session. It defines your 8-section briefing format, strategic principles, content idea logic, post-campaign review structure, and every behavior that makes this skill different from a generic AI assistant.

What Claude Produces

Your weekly marketing briefing

8 sections: pipeline status, one priority, capacity check, email plan, content angles, social alignment, 30-day forward look, and full drafts of every email for the week. Complete — not summarized.

The Setup Guide

Complete walkthrough

What to gather, how to load the skill in Cowork, how to connect your project management tools for live data, the exact first prompt to run, how to keep it current, and how to set up a scheduled task so the briefing lands automatically every Monday morning.

This Is For You If...

You're done winging your marketing week and ready to show up with a plan.

You're the only one running your marketing — and something always slips

Your launches feel rushed because warmup never starts when it should

You know you should email more consistently — you just can't face a blank page

You've been promoting the same offer for too long and you can feel the list going quiet

Monday should start with a plan already in place. It never does.

You're paying for Claude and using it randomly — you want it to actually run something

You're done re-explaining your business every session — you want Claude to just know

10+ years in business

1,000s businesses helped

3 brands founded

💰 7-figure business

Hey, I'm Steph Blake

I'm obsessed with working less than 20 hours a week and making a full-time income — and I've spent the last decade helping hundreds of business owners do the same.

I've guided businesses from scattered to streamlined, taken many from $0 to multi-six and seven figures, and built frameworks on simplicity, efficiency, and intentional growth. I'm also a mom to 2 boys with AuDHD — so when I say simple, I mean it.

The AI Marketing Director runs inside my own business every week. I built it because I couldn't find an AI workflow that actually held the strategic and the executional in one place — so I made one. Then I packaged it so you don't have to.

Everything in this kit runs in my business right now.

AI Marketing Director

Unlock Your Marketing Director

✦ The AI Marketing Director Skill

✦ 8-section weekly briefing — complete with full email drafts

✦ Offer rotation, warmup planning & post-campaign review

✦ Connects to ClickUp, Airtable & other tools for live data

✦ Step-by-step setup guide & scheduled task instructions

✦ Works on any Claude plan

$199

One-time payment.
Lifetime access.

Frequently Asked Questions

A Claude skill file is a plain text document that tells Claude exactly how to behave in a specific role. In Cowork, you load it with a single one-line command — and Claude runs that skill for the entire session. On Claude.ai, you paste it into Project Instructions and it activates automatically in every conversation inside that Project. Either way, you set it up once and Claude knows what to do every time.

These skills work in Cowork (Claude's desktop app) and on Claude.ai. Cowork is available with any Claude subscription. For Claude.ai, you'll need Claude Pro ($20/month) to access Projects. If you're already using Claude for your business, the Pro plan is worth it — and these skills make it significantly more valuable from the first session.

Your pipeline (what offers you have and where they're at), a rough promotional calendar (what's coming up in the next 60-90 days), and any brand documents that capture your voice and audience — a bio, content examples, a brand guide, or even rough notes. None of it needs to be formal. A Google Doc with your pipeline and upcoming dates is enough to run your first briefing. The more specific your documents, the more specific the briefing.

About 5 minutes to load the skill in Cowork and run your first briefing. Pulling together your pipeline and calendar documents takes a bit longer — 20-40 minutes if you're building them fresh. If you already use ClickUp or Airtable, Claude can pull live task data automatically — no manual pasting needed. Either way, it's one-time setup. The value compounds each week.

You get immediate access to your files — the skill file and the setup guide. The guide walks you through everything step by step: what to gather, how to load the skill in Cowork, how to connect your tools, the exact first prompt to run, and how to set up a scheduled task if you want the briefing to land automatically every Monday morning.

Because these are digital downloads delivered instantly, all sales are final. If you have trouble with setup or the skill isn't working the way you expected, reach out — I'm happy to help troubleshoot and make sure it's working in your business.

Stop Guessing What to Work On.

Your plan is ready Monday morning. Your emails are drafted. Your launches are flagged early. Let Claude hold the strategy so you can focus on the work only you can do.